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The AK Aveksha Brand
Location
Washington, DC
Date
2016
Role
Founder & Chief Strategist
Project type
Brand design & launch, logo, mission, marketing, analytics, and client management
Link
AK Aveksha was founded with the mission of providing natural, effective, and wholesome pain relief alternatives to NSAIDs, Opioids, and Narcotics for people suffering from chronic, aging, and athletic pains.
The brand logo was custom designed in house by our talented artist and contains many elements symbolic of our values. The use of bamboo surrounding the logo shows the strength, determination, dexterity, and flexibility of AK Aveksha. We may bend and move, but we will not break. The lotus on top symbolizes the gentle and harmonious aspects to healing, and the path to peace that we all strive for. As a lotus blooms in even the most polluted waters, so does our ability to thrive regardless of our surroundings and origins.
The letters A and K stand for Aalayam Karunaalayam, meaning the Supreme Abode of Compassion, as written by the great Sage Adi Shankaracharya in the 8th century C.E. This principle is the core of our approach and purpose, empowering us to serve without discrimination.
Our tagline is 'Happy Healing', encouraging our communities to embark on the journey of self-healing.
